PHOTO: A survey shows that men are outspending women on the internet.
A survey has found Australians are shopping online more frequently than people in other developed nations.
The annual World Internet Project has found the number of online purchases made by Australians grew by more than 46 per cent between 2011 and 2013.
The monthly value of online purchases per person grew by nearly 6 per cent to $218.
Swinburne University's Scott Ewing, one of the report's authors, says it shows Australians are making online shopping part of their everyday lives.
"Australians are more likely to shop weekly or more often than other jurisdictions, so in 2013 it was something like three in ten Australians shopped online at least weekly," he said.
"That compared to two in ten roughly in New Zealand, and it was just 10 per cent in Switzerland."
The report finds men still lead online spending, buying $229 of goods a month compared to $204 for women.
The survey also finds that around half the Australians who shop online mostly use local websites.
Dr Ewing says the survey shows 79 per cent of Australians prefer to shop online locally rather than overseas.
"We ask about preferences, whether Australians would prefer to shop with Australian websites, and overwhelmingly the answer to that is yes they would," he observed.
"When we ask them about what they actually do, around 50 per cent told us that all of their shopping online or most of their shopping online was conducted with Australian websites."
Some of the most common transactions include travel bookings (with 73 per cent of people booking online
), bill payments (72 per cent) and event ticket purchases (65 per cent).
), bill payments (72 per cent) and event ticket purchases (65 per cent).
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