With a booming economy in Nigeria and more black children than anywhere else in the world, Taofick Okoya was dismayed some years ago when he couldn't find a black doll for his niece.
The 43-year-old spotted a gap in the market and with little competition from foreign firms he set up his own business.
He outsourced manufacturing of doll parts to low-cost China, assembled them onshore and added a twist - traditional Nigerian costumes.
Seven years on, Okoya sells between 6,000 and 9,000 of his "Queens of Africa" and "Naija Princesses" a month, and reckons he has 10-15 percent of a small but fast-growing market.
Click through our gallery for pictures of his Nigerian dolls.
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